"Zoe found a way to pull the artist back out of me; a side of me that was getting lost with commercial work and after having two children. She helped me remember my core values and aesthetic and inspired me to want to push to create personal projects again. Her one-on-one brainstorming session helped me to reach inside for inspiration, rather than look outward at the millions of images we see everywhere around us. It was a very refreshing process!" 
Claire Harrison
"Zoe has a rare and deep insight into the business models of professional photographers, and a great way of encouraging them to assess what they are doing and make changes for the better. We at Redeye have invited her to talk regularly on those subjects at our professional development sessions. If you aspire to make a living from commercial, editorial or social photography, want to fine-tune your branding, portfolio or website, or simply want to focus in on the work you really love, I would strongly recommend meeting up with her."
Paul Herrmann, Director Redeye
"Zoe has been a longtime supporter of the AOP and our photographers. Her in-depth knowledge of the industry and the workings of creatives bring a special insight that is invaluable to both us and our members. Her many AOP talks and workshops have inspired both new and established photographers in equal measure, which is no mean feat. Zoe’s unique view and understanding of the industry and its many facets allows her to clear away a lot of the fog, to provide a clear and useful analysis of it all. This makes her an invaluable partner for the AOP."
Seamus McGibbon, Director AOP
“Zoe is very professional, intuitive and strategic. Since working with her I have become much more focused in the way I shoot, which is proving to be a “win-win” both creatively and financially.  I can’t recommend her highly enough.”
Arnhel de Serra
"The time I've spent working together with Zoe has been absolutely invaluable for my photography. The advice she's given me has been consistently clear and incredibly insightful. In particular she's offered superb guidance in how to best present my work to potential clients and in helping me define the focus of my career. As well as highly professional she's also great company, I can't recommend her highly enough."
Simon Urwin
"Zoe’s input on my website was invaluable; really constructive and helpful. As a result, my site now has a clear message and identity."
Jodi Hinds
"The time we have spent analysing my imagery and portfolio has helped hugely in defining myself more precisely as a photographer. I now feel more confident discussing my vision and direction with clients."
Oliver Edwards
"Zoe has an extensive knowledge and unique industry insight, which combined with her boundless energy and enthusiasm, make her a valued consultant at Four Corners.  For over 5 years Zoe has supported our practitioners at all levels of career, providing essential advice and guidance, enabling them to fulfill their potential both creatively and professionally."
Owen Thomas, Four Corners
"Zoe’s approach blew me away and was so fundamentally different to what I had expected, it took me a while to fully digest her advice. She gave me a real insight into the process of moving up the client ladder and how to go about it. She has really helped me identify my strengths (and weaknesses) and how to go about winning more of the work I really enjoy shooting and has also helped me enormously with improving the commerciality of my style and portfolio. If you want someone who will tell you the truth (and sometimes it stings a little), help you develop a plan and give you the advice you really need to hear then I can’t recommend Zoe highly enough.

I’ve seen Zoe a few times about different aspects of my business and she always seems to identify the real issue and then helps with a plan of action. This is why she will continue to be part of my team for many years to come."
Paul Painter
"I attended a Zoe Whishaw marketing workshop at Four Corners as a New Creative Markets delegate. Clear, articulate and to the point, Zoe's talk motivated me to change my website immediately and take other remedial measures. Within days I had got a well paid shoot as a direct consequence of her talk.
Interesting, fun and beneficial."
Mark Hamilton Gruchy
"I can’t recommend Zoe Whishaw highly enough. Her knowledge, insight, and experience are invaluable and the sessions I’ve had with her have shifted the direction of my career. I now feel assured I’m on the right track, having secured some fantastic new clients since our first meeting. Zoe helps you drill down to exactly the kind of photographer you want to be and career you want to have. She then provides practical steps you can take to help get you there. I always leave her sessions feeling motivated and focussed. If you’ve reached a point in your career where you don’t know how to get to the next level, then a session with Zoe will set on you on the right path."
Holly McGlyn
"I have had the pleasure of recently meeting, and working, with Zoe. I have to say it has been a most pleasurable and inspiring experience for me. She has helped me to 'refocus' and reignite the direction that I would like to take my career down. It is lovely to be able to sit down and bounce ideas with someone as knowledgeable and experienced as Zoe is in our industry. She is really easy to chat to and makes a decent cup of coffee too! I would highly recommend Zoe's services to anyone wanting to progress to that next level in their career."
Sean Knott
"Photofusion has been using Zoe as a consultant on our New Creative Markets professional training programme for photographers since last summer. I can't put into words the support and guidance she has given our photographers who all love coming on her talks and workshops and who are all visibly improving their business practice as a result."
Liz Somerville, Photofusion
"A full two hours of brilliant advice. Zoe, through a series of finely honed questions and scenarios drills down to the nuts and bolts of the very essence of you as a photographer. I left inspired and armed with priceless knowledge, that, quite frankly, I didn't trust to get elsewhere. Her honesty, experience and expertise has enabled me to feel I can take positive control of my future commercially as a photographer. Most importantly for me, I left focussed. I have no hesitation in recommending Zoe to any photographer looking for trusted and valuable advice on their career."
Vanessa Champion
"Working with Zoe was a really positive experience. My career and creative practise have developed and progressed substantially both as a direct and indirect result of our discussions. The encouraging and critical approach Zoe took to my work has helped re-focus, re-prioritise and inform my practise. Many planned and unplanned developments have materialised. I continue to move forward with new energy and positivity."
Sophie Gerrard
"A fellow photographer recommended Zoe who got back to me right away and has been fantastic. She pre-interviewed me to understand my circumstances and set me preparation so our consultations were as efficient and on-target as possible. She is an expert in her field whose feedback comes with authority and depth. I’m confident she’s saved me time by focusing me on my strengths and priorities and am happy to recommend her to other photographers."
Ben McMillan
"Zoe has been an amazing help in opening my eyes to the commercial world of photography. She has helped me progress my business to the next level, and in a direction I was so keen to explore. Her wealth of knowledge and experience means that every meeting is packed full of new information for me to take home and work on. I continue to use Zoe's services on a regular basis."
Emily Hancock
'Working with Zoe over the past year has expanded my ability to think creatively, and given me a more focused direction. I have explored imagery to greater depths than I would have done without her expert guidance, the whole process has been very enlightening (and enjoyable) to say the least!"
Darrin Jenkins