Do you have a clear, cohesive and consistent visual style?
Do you need some help in developing your own voice as a photographer?
Is your work appropriate for your intended markets?
Many photographers work in relative isolation and come to a point in their career when they need to reach out to expand their business and seek unbiased feedback on their work. Others may need help in establishing a new direction having had success in one area but are ready for a new challenge.
By exploring your journey as a photographer and in combination with an in-depth analysis of your work coupled with plenty of practical advice and encouragement, I can help you to refine your vision and direction and present your work in a way that will compel your clients to take notice.
What does your website say about you?
Is your website functionally and structurally optimised?
Are your galleries of images well edited and sequenced?
Your website is a window into your world and skills as a photographer – it is an expression of your brand and needs to be carefully aligned with your intended market. It is a good idea to ensure your website looks fresh and is updated regularly.
I can give you an in-depth analysis of the effectiveness of your website – what works, what doesn’t with ideas for improvements and further development.
Are personal projects at the heart of your practise as a photographer?
Do you struggle with coming up with ideas or have too many to choose from?
Personal projects lie at the heart of developing and reinforcing your creative vision as a photographer. They are crucial for marketing and for maintaining a healthy curiosity for the unknown, to engage with work that truly excites and to keep a portfolio fresh and moving forwards. Indeed, many clients want to see the work of a photographer that is free of commercial constraints to understand where their personal creative passions lie.
I help photographers brainstorm new ideas for tests, projects and individual shoots to help build and develop their portfolios so that they are closely aligned with their dream clients.
Branding & Marketing
Do you have a distinctive brand?
Are you marketing yourself as effectively as you could be?
Is social media part of your marketing strategy?
Creating and establishing a differentiated presence in today’s congested photographic arena is a challenge but vital if you want to get noticed and be remembered by your clients.
I work closely with photographers to help understand and build their brand and explore strategies and practical ideas for multi-channel marketing.
Editing & Sequencing
Do you find it difficult to be objective when editing your own work?
Do you need help in selecting the finest images from a body of work or recent project?
Do you need to sequencing your work to tell a story?
As a seasoned editor and art director myself and having hired and trained numerous photography professionals over the past 25 years, I have a lot of experience to enable me to provide insightful feedback on your work and to select/sequence your strongest images for website galleries, portfolios, exhibitions and books.
When is the right time for a print portfolio?
How many pictures should it have?
What’s the best way to present the work?
Selecting and sequencing the strongest work
We explore whether and when it makes sense to have a portfolio, what is their value and how best to present your strongest work.
Artist Statements /About
Can you succinctly articulate your vision and creative direction as a photographer?
Establishing the visual language that best describes your ideas and motivations
Creating a text that is meaningful and authentic to you
Picture editors, art buyers and commissioners of photography are busy people. They don’t have time to read through lengthy essays about your past. What they need is an understanding of your motivations as a photographer and why your ideas and practice are authentic to you.
By exploring your style, direction, goals and motivations we can work together to create a powerful statement that avoids pompous art-speak and instead delivers insights into you and your value as a photographer either at the project level or overall.
Image Licensing (Stock)
Could you be making useful additional income from your photography?
Is your work suitable for licensing?
How does stock photography work?
I worked at Getty Images as an editor, art director and the European Director of Photography for 17 years and continue to work closely with the industry. With this extensive insight and real-world knowledge of the stock business I can assess your work for its suitability and guide you in the creation of content that is keenly relevant for global licensing.
Business Strategy Review
Considering changing direction?
What are the essentials of a running a successful business?
How do I reach new clients?
What is the best way to pitch for jobs?
Whether you at the very start of your photography career or well-established but need a refresh, we will review what has been working and what needs re-thinking so that you are in the best shape to win the jobs you dream to shoot.
Support & Guidance
Do you need an accountability partner?
Do you need a sounding board to discuss project ideas and issues?
How can you feel part of the photography community?
Would it be helpful to keep an on-going, supportive conversation?
Photographers often tell me they feel isolating and need someone with whom they can bounce ideas off, work through issues or reach out to when they need some objective feedback or guidance.
I work with photographers in many different ways – from having a single session to having an on-going regular monthly/bi-monthly meeting over a period of years. This can help maintain momentum during projects or while gaining confidence and traction as a photographer.
Early Career Support
What does it take to be a pro?
What do clients expect?
Do you have what it takes?
How does the industry works?
How do you develop a style?
Do you need a business plan?
Should you assist?
Defining goals and steps to get there
Identifying your strengths and weaknesses
Whether you are a recent graduate or are in the early stages of going pro without studying photography, going it alone as a freelancer can be daunting.
Together we look at the industry as a whole, how you can feel integrated, build a support network and grow in confidence and so give you an insider’s guide as to how it all works.
Changing Career : Transitioning to a Professional Photographer
Are you ready to change career?
What are your motivations?
Exploring the dream versus the reality
Key steps – the essentials of how to get there
An understanding of the industry
Photography is a creative outlet for many people and it takes a very determined, solution-oriented and business-minded individual to turn it into a career.
We would explore whether it is the right move for you to make and the steps the journey would require.