I have art directed, commissioned and nurtured the careers of photographers for over 25 years; analysing and critiquing their work, brainstorming and developing ideas for projects and assessing their suitability for the commercial and editorial marketplace across a broad spectrum of genres. |
© Emily Hancock
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Zoe Whishaw
Commercial Photography Consultant & Mentor
Strategic & creative guidance and support for photographers
My background:
I have art directed, commissioned and nurtured photographers for over 25 years; analysing and critiquing their work, brainstorming and developing ideas for projects and assessing their suitability for the commercial and editorial marketplace across a broad spectrum of genres.
I was brought up amongst a family of fine artists and musicians in an unconventional studio environment in London with the ever-present smell of resin and paint and a constant backdrop of music and creative problem-solving. After graduating as a scientist, alongside developing an obsession for black and white photography and the magic of the darkroom, I worked at Getty Images for 17 years from its earliest beginnings through to it becoming the global media content agency that it is today. For many years I honed my skills at editing and art direction before taking on senior creative positions, latterly as the European Director of Photography. Following that I was a director at two other leading image agencies (Image Source and Gallery Stock) before concentrating on my work as a mentor to photographers, which I have now been focusing on for the last 10 years. This background, as well an on-going involvement in studio management, has undoubtedly helped me appreciate how creative individuals work, cope and adapt to the trials and tribulations that are an inevitable part of their lives. I get a huge amount of satisfaction building relationships with photographers who need help defining their vision and practice and so build a greater confidence to take their work and business to the next level. As well as one-to-one consultations, I thoroughly enjoy the buzz and interaction of running hands-on workshops and seminars for photographers at all different stages in their careers – from BA/MA students through to established pros - on wide-ranging topics to help tune up their business and take it to the next level. |
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Clients:
Getty Images
Magnum Photos Gallery Stock Ikon Images Bridgeman Art Library CEPIC – (Coordination of European Picture Agencies) Photography Courses London World Photography Organisation Association of Photographers Photographers’ Gallery Royal Photographic Society Photographers’ Dining Club Four Corners Film |
Pixelrights
Universities around the UK (Brighton, Sheffield, Portsmouth, Westminster, LSBU, UEL, LCC) Cultura Image Source Ideas Tap WildPhotos Foto8 Westend61 Gallo Images Photofusion GLG Research |